ML McCarthy started Urban Productions / Casting in 1997 after a 10-year career as a leading male model agent at some of the most prestigious modeling agencies in New York City such as Wilhelmina, Manner, Boss and Elite. She managed careers and negotiated contracts for some of the world’s most distinguished male models.
After 10 years of traveling internationally to find the most unique faces in the business, she decided to apply these skills to start a new career as a casting director.Coming from the high-end aesthetic of the fashion world, she became interested in
redefining what real beauty is; either finding fresh new talent on the street or using a high-profile supermodel or celebrity to accomplish that goal.
She has consistently worked with the fashion world’s leading photographers and clients and continues to do so.
Born and raised right here in New York City, where she has amassed a storied history in casting for the fashion industry. Having worked with Barbara Pfister Casting and Piergiorgio Del Moro, Alicia has had the privilege of casting shows and campaigns for many of the globe’s preeminent designers, including Versace, Calvin Klein and many others.
Also having worked under the iconic Patti Wilson in the world of Wardrobe Styling, additional doors were opened for her to work with Steven Klein, Patrick Demarchelier, Emma Summerton and many others for esteemed publications such as Vogue, Harper’s Bazaar, etc. Alicia has a genuine thirst for unique styles and people, and is always exploring for new faces to represent the ever evolving world of fashion.