ML McCarthy started Urban Productions / Casting in 1997 after a 10-year career as a leading male model agent at some of the most prestigious modeling agencies in New York City such as Wilhelmina, Manner, Boss and Elite. She managed careers and negotiated contracts for some of the world’s most distinguished male models.

After 10 years of traveling internationally to find the most unique faces in the business, she decided to apply these skills to start a new career as a casting director.Coming from the high-end aesthetic of the fashion world, she became interested in
redefining what real beauty is; either finding fresh new talent on the street or using a high-profile supermodel or celebrity to accomplish that goal.

She has consistently worked with the fashion world’s leading photographers and clients and continues to do so.